The efforts of two co-founders alone were not sufficient to contend with the companies that are well-funded this room. Regrettably, this comes at the same time whenever Siren revealed strong traction—relocation and expansion to ny, the forming of key partnerships, and individual success tales that inform us we had been onto one thing unique.
Certainly, our company is extremely pleased with Siren’s accomplishments and effect. Certainly one of our objectives would be to replace the span of this industry—an industry historically run by guys, rampant with harassment, objectification, and immaturity at each degree. And also as newer, better funded organizations like Bumble and Hinge market on their own as relationship-friendly options to Tinder, we could observe how our very early and persistent efforts to humanize the dating that is online have influenced the discussion, and then we wish this industry keeps growing in that way.
Every single day our concern regarding the Day (QOTD) hosts brought an innovative brand new concern towards the dining table, and thus, Siren has amassed among the best repositories of quality ice-breakers in online history that is dating. By the end of our run, our hosts that are QOTD Arianna Huffington, Anita Sarkeesian, and Esther Perel. Using the services of these impressive ladies had been a dream become a reality for all of us, therefore we only desire we’d the runway to complement the others of your hustle.
Siren ended up being a lightning pole for modern nature within the technology community, combining a powerful band of advisors and investors whoever integrity that is fundamental respect for women’s problems is unparalleled and unique. It absolutely was just after fulfilling a huge selection of individuals in technology that people could undoubtedly appreciate the courage and forward-thinking dedication of everybody whom finalized on to simply help Siren result in the technology globe a far more intuitive, humane destination. Our advisors and investors rallied us on and supported us within our darkest days, and only at the conclusion, they’ve been with us, restating just how honored they truly are to possess been section of this endeavor.
Siren’s tale inspired over 200 bits of press, through the front web page of this Seattle occasions to CNN, NPR while the Guardian, to Bustle, the Stranger additionally the Establishment. Durex reached off to us to partner on an advertising campaign #Connect that garnered over 37 million views. We won Geekwire’s App of the season, beating Starbucks and Alaska Airlines in 2015. We offered at TEDx. We talked at Grace Hopper, the world’s conference that is largest on feamales in technology, and now we partnered with experimental advertising group hey Velocity on a viral Tinder hack that satirized the objectification inherent when you look at the swipe-to-reject model. We became business owners in residence in the brand new Museum’s incubator, brand new INC in new york. And now we accomplished all this with an advertising spending plan of zero bucks and a team that never ever expanded beyond 2-4 core users.
Some founders of internet sites have actually revealed from the very beginning, kindly reporting issues, enthusiastically sharing their beautiful success stories, and thanking us for helping them find someone who saw them in a real, intimate, and deeply human way that they began to dislike their members as they grew, a sentiment we found surprising, as we have always loved our community: a creative, optimistic, and thoughtful group who supported us.
One girl told us that she wasn’t capable date for over seven years, and came across a great, type man on Siren that has renewed her faith in relationships.
Another had written, “In March 2015, we introduced myself to somebody. I’m happy to state couple of years later we’re nevertheless enjoying each other’s company and refer individuals to your application on a regular basis. Many thanks for a fantastic, easygoing solution to introduce yourself on line.â€
Some jobs need a jump of faith to imagine with us, we knew the work we were doing was important that you are doing something meaningful in the world, but every time our members share a success story or their wedding photo. These are the individuals we knew we had been fighting for. It had been their 
opportunity, unforeseen encounters that inform us our objective ended up being worthwhile, which is for the community first and foremost that people grieve this loss.
Siren’s ethos of fostering genuine conversations in a space that is comfortable on shared respect will go on within our future projects forever. Follow us separately to know what are the results next, and many thanks therefore quite definitely for the passion, your partnerships, your hope for the success, as well as your sharing inside our every triumph and challenge. We can’t thank our community sufficient for standing beside us and showing the whole world that Siren’s objective ended up being a vital existence in the annals of internet dating.
Goodbye, and many thanks for every thing.
Susie Lee & Katrina Hess Co-founders of Siren